Future of StoryTelling (FoST) cover image

Balanced and Connective Brand Storytelling — Angela Ahrendts

Future of StoryTelling (FoST)

00:00

What's the Role of a Company?

Apple CEO Tim Cook talks about the impact of artificial intelligence on jobs and society. He says companies can play a role in helping local governments to prepare for this new technology. The company has also been trying to be more authentic with its customers, he adds.

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