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Building Enterprise Products at Scale by PayPal Sr Dir of Product

The Product Podcast

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The Arm Framework - Customer Acquisition

A, and you know, what we're really looking at is how we've gotten there in terms of skill. A, the framework i'm also gon a leverage to day is a fairly common apwok management framework that many of us may be familiar with. This is the arm frameworks, or the acquisition activationa retention and montisation framework. What i am going to do is take that framework and walk you through how you can use it to scale your product. And then i'm going to conclude this discussion with how you can take these components and actually put it in practice, and in what order you shouldactually put it in practice. Without further ado,. let's move on.

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