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IKEA—Ingvar Kamprad’s startup from 1943

Talks with Petri

CHAPTER

The Number Five Simplification Is a Virtue

Exacuated planning is the most common cause of a corporate death. So no bureaucracy but you have to make profit and still give it low. Don't cut the middleman and think different. I mean bureaucracy he called beer or crazy. He was very much an entrepreneur in that respect.

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