#352 - Challenging Your Reps on Their Deal Risks (Chris Surdi, Ascend)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Navigating Economic Buyers and Procurement Dynamics
This chapter explores the dynamics between sales professionals and economic buyers, particularly focusing on the COO's role in the procurement process. It emphasizes the need to align with internal champions to present a compelling business case and effectively handle negotiations and potential challenges from procurement.
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Transcript
