Build Your Online Brand Organically: Tips on TikTok, NFTs & More | 4Ds 2021
The GaryVee Audio Experience
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Building a Brand Through Mascots and NFTs
This chapter explores the significance of branding when working with other creators, focusing on the creation of a recognizable mascot and the use of merchandise as promotional tools. It also addresses the challenges of entering the NFT market and the importance of transparent communication with the audience regarding shifts in creator commitments.
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