Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating the Early Days of Facebook Advertising and Agency Growth
This chapter explores the initial promotion of Facebook ads as a marketing strategy while highlighting the naive expectations of clients regarding returns. It recounts the founding of the brand aggregator Four by Four Hundred, framing it as a crucial misstep that illustrates the pitfalls agency owners often encounter when trying to launch their own brands.
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