Analysis of Game Monetization Strategy and Long-Term Value

This is no BS gaming podcast 2.5 gamers session #102. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Ken Landen Youtube: https://youtu.be/gVUpvSJtkFw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Agenda

00:00 Introduction and Welcome

01:10 Legend of Mushroom's Success in South Korea

05:27 Game Design Similarities

08:08 Different Core Gameplay

10:18 Discussion with Ken Landen

13:29 Monetization and Social Features

21:21 Farm and Theft Mechanics

22:49 Social Features and Guild Mechanics

23:18 Timer Helper Mechanic

24:14 Unlocking Auto-Lamping

25:00 Session Links and Lamp Upgrades

26:13 Asynchronous Delta Event in Clan Wars

27:21 Different Types of Events

28:48 Durian Fruit and Cultural References

29:45 Ad Monetization and Urgency to Watch Ads

30:37 Implementing Banner Ads

33:17 Debate on Implementing Banner Ads

36:29 Discussion on QA and UA

37:43 Final Thoughts on Ads and Game Design

39:55 Twitter Ads in the US

42:11 Revenue in Japan and the US

44:01 Advertising Channels

45:33 Creatives and Localization

48:00 Creative Strategy

51:32 Localization in Asia

52:37 Improvements and Rating --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Takeaways

Legend of Mushroom has achieved significant success in South Korea, surpassing expectations and earning high revenue.

The game shares similarities with Legend of Slime in terms of game design and core mechanics, but also introduces some unique features.

Monetization and social features play a crucial role in the success of mobile games, and Legend of Mushroom has both strengths and areas for improvement in these aspects.

The farm and theft mechanics in Legend of Mushroom add an interesting and interactive element to the gameplay experience. Legend of Mushroom has unique social features and guild mechanics that enhance the gameplay experience.

The timer helper mechanic, taken from other games like Forex, allows players to receive assistance from their guild members on various timers.

The game could improve by unlocking the auto-lamping feature earlier in the gameplay progression.

The implementation of banner ads could provide additional ad revenue without significantly impacting IAP revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes