8min chapter

The Media Show cover image

Middle East crisis, Sony's video game flop, The Sidemen

The Media Show

CHAPTER

The Rise and Impact of the Sidemen

This chapter explores the journey of the Sidemen, a popular YouTube collective, illustrating their evolution from gaming friends to a multifaceted brand engaging Gen Z. It discusses their innovative content production strategies, financial successes, regulatory challenges, and the balance between personal promotion and advertising.

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