2min chapter

Product Marketing Life cover image

Proactively improving your go-to-market function | Derek Osgood, Ignition

Product Marketing Life

CHAPTER

Launch or No Launch Decisions - It's a Tough Noodle to Thread

I don't envy any CEO founder or VP product who has to make that launch or no launch decision because like you said it's a tough needle to thread but yeah I kind of agree with you I think getting that in market insights and observations and customers actually using your product are so incredibly valuable. You can kind of wait and wait and wait forever until you feel like you finally got it right and then you launch and you're like oh crap we actually spent the last six months going the completely opposite direction. It is very hard uh without the the benefit of hindsight to know whether or not it's the right timeYeah I mean it really is.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode