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SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
Are You Using Accountability in Your Coaching Programs?
The idea of a villain comes up in the stories we read in the movies we watch and I'm starting to hear notes that having a villain in your own marketing makes sense too. Is that something we should be thinking about and do you have any examples of like how to incorporate that? "I don't think we need to like say like oh this is my brand and I hate insert marketers name here. He's the villain," he says."A lot of people make the mistake of saying like who is our villain who are we taking down?" she asks. 'That's where you move from making your product or service the hero to making your customer the hero'
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