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LinkedIn's Perspective on the Evolution of Marketing in 2023

Marketing Trends

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LinkedIn Marketing Solutions VP of Marketing

LinkedIn is actually several LinkedIn's. There are different business units within capital L, capital I on one word that all sort of serve a different subset of our audience. We're going out and trying to convince primarily B2B marketers that this is the platform for them. This should be an essential tool in their marketing toolkit. The B2B marketing landscape is unique. So we really believe that we can cater to those because of the professional graph that we have,. Because of the economic graph that underpins our platform.

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