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51 - Laurent Segalen's Twelve Rules (Co-Host of Redefining Energy)

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The Most Powerful Rule in Business

I was trying to raise a fund 12, 12 years ago, 10 years ago. And I had all those brilliant mathematical, you know, structure and wonderful trades. But the person who looked at me doing all the seven veils dance said: 'Why are you so poor? It's like, it hit me like a bus' The most important rule in business is "What's in it for me?" he says.

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