Innovating Media: The Morning Brew Evolution

This chapter explores the transformation of Morning Brew from a niche business newsletter aimed at college students to a multifaceted media company with expansive audio and video divisions. The speakers discuss the shift from content aggregation to original reporting, emphasizing the importance of connecting personally with the audience and adapting to modern media trends. They also highlight the challenges of creating engaging content for various social media platforms, particularly in the context of TikTok and the necessity for concise, relevant storytelling.