Data Thought Leadership

Think leadership can be a lot more hid and miss, because it isn't indexed against any known factor. It's throwing something out on twitter, on linkdon, through forums that you're in. The originality and authenticity of your perspective combined with being really plugged into a genuine need tends to create this organic ground swell of support for your thought leadership. We spent all this time thinking about how to actually do thought leadership, but once you're doing it, do you measure the success of it? Is it something that leads to business? Does it convert or is there some kind of more intangible success metric we should be thinking about.