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6min chapter
Where to Invest Your Time and Money for Growth
The EntreLeadership Podcast
How to Market to Your Target Audience
Ramsey: I know my target, but very well done. I know how to reach them all the time and all the places. We spend millions of dollars here with Facebook live ads and Google Word search spots because it hits some of our personas square between the eyes. And so we're buying those leads in a very real sense, but it's kind of like, you know, where would you buy advertising in the place that a 35 year old woman with three kids watch or listen? The different mediums require different approaches and you need to know if your, uh, gang is hanging out there.
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