Creating a New Video Song With Natalie and Jack

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Jack and Natalie set up some smart boundaries. The longer they stayed together the more curious they got about testing the creative waters. They decided that I would produce one of her songs called paasancur It was meant to be a one-time exemption to their no working together rule But when they finished they could tell right away. They'd made something special We looked up and realized this thing that we made is Something new it's something else.

Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?

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