Kahani: A very significant percentage of their user acquisition every month comes from his content he creates on Twitter. If you can find a cheap source of customers like that on Twitter, I think it's it's definitely a massive head start to get you up and running. The issue with legal zoom is it's so human capital intensive because of the servicing. But there's a way to actually cut that time on the back end. And then stop trying to do a bunch of things like just go do that.

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