The Shift in Brand Marketing Dynamics

Of all the areas AI is poised to overturn, marketing is at the top of the list. In truth, Silicon Valley has long held marketing is low esteem. Google CEO Eric Schmidt once sniffed that brand marketing is "the last bastion of unaccountable corporate spending." The mathification of marketing will go into hyperdrive, as AI is used to create some kind of agentic ecosystem of bots persuading bots. All of this is great scifi to Anonymous Brand Marketer, a Fortune 500 marketer who sees as much BS as promise in AI's application to marketing. ABM sees it both rationalizing and driving efficiencies in performance marketing while leading to a mini-resurgence in the kinds of brand marketing that connects to humans in ways that a Salesforce agent cannot.