Marty St. George on his second act at JetBlue
The Air Show
Navigating Competition and Strategy in the Airline Industry
This chapter explores the influence of ultra-low-cost carriers on the airline market, highlighting JetBlue's strategic approach amid competition and the challenges faced by Spirit Airlines. It underscores the significance of maintaining a customer-centric model and a clear strategy for JetBlue's success in a fluctuating industry.
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