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ICYMI | The Great Girlboss Comeback

What Next | Daily News and Analysis

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Revisiting the 'Girlboss': Nostalgia and Critique

This chapter explores the complexities of feminist criticism and the nostalgia surrounding past female creators. It critiques the return of 'girlboss' figures, examining consumer engagement and the superficiality of branding in women's products. The discussion contrasts the perspectives of older generations against the younger demographic's views on beauty trends and the commercialization of femininity.

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