6min chapter

Firing The Man cover image

PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)

Firing The Man

CHAPTER

How to Scale Your Ad Budget

The 80 20 rule applies to every i do with p pc. And i only run auto campaigns for the 20 % of products that are producing 80% of the results. So if you have ten products, i 'ld run it on two, because those are your best sellers. This is a strategy that we used to not only build our customer list, but we built our webside as a result and we built our amazon business as a result.

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