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Building a Sustainable Outerwear Brand with Unique Designs
The chapter features a discussion with business owner Steve Bright about his company Skittens, which produces skins for mittens and gloves using recycled materials. Steve shares insights into the journey of starting the company, including his background as an ER doctor and learning to sew prototypes. The conversation covers marketing strategies, financial aspects, and the evolution of the business from wholesale to direct-to-consumer sales.