Navigating the RTD Challenge

Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Hot Yonder Summer from Yonder Cider

Joanna is drinking: Château Minuty Rose et Or

Adam is drinking: Shaken Gin Martinis

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