Does Adding Video Increase Overall Consumption?

Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly provides podcast hosting, website, memberships and products - all in one platform.

• Measured by the cost of an “hour of attention”, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive additional consumption for both video and audio versions. It’s a helpful, detailed report, worth your time.
• Facebook’s Twitter-like clone, Threads, has announced that it is testing support for linking to podcasts. The test is rolling out, with “plans to support more platforms soon”. It appears that it only supports Spotify: here’s an example of a post, and an example of a profile. You can link anywhere anyway so this tool currently only appears to make it look prettier, or no longer have to pin a post to the top of your profile. Still, Threads apparently has 400mn monthly active users - so prettier links are nice.
• TuneIn has been acquired by Canadian broadcaster Stingray for as much as US $175mn. TuneIn maintains live radio and podcast databases used by companies like Apple, Google and auto manufacturers, but has made multiple layoffs over the past few years, and removed the ability for podcasters to submit new podcasts into its database in February 2024.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• How I grew TWO podcasts past 500,000 downloads. — Hey Pod Pals! It's your buddy Adam from Podcasting Business School. Check out episode 589 where I teach you the strategies I used to grow TWO of my shows past 500,000 downloads each.
• AudienceLift.com = Podcast Growth 🌟 — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here.

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Podscribe, Steve Lack: Audio, Simplecast, SALT, Resound, RedCircle, PAVE Studios, Audiohook, Cohost, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, Acast, We Edit Podcasts, Disctopia

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Ausha, POW PR, The Podcast Haven, Gilded Audio, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Huberman Lab, Castbox, PodAnalyst, Jonekiri, Storyboard, Ask Ralph Christian Finance, Voxtopica, Podium , Red Seat Ventures, The Roost, Gumball, Frequency, SoundStack, Tink Media, Beamly, Message Heard, Health Podcast Network, Optimal Living Daily, Sonic Influencer Marketing, Ossa Collective, Diversion Podcasts, Rephonic, matchmaker.fm, Podcast Taxi, Headliner, Wondery, Lemonada Media, Oxford Road, Blubrry, Castos, Double Elvis Productions, Jam Street Media, Heartcast Media50, Zvook, Transistor, Rhapsody Voices, Podcast Partnership, StreamGuys, Content10x, Ad Results Media, Hear.Here.Singapore, Cleanfeed, She Podcasts, Sonix, Podcast Movement, Revolver Podcasts, Adopter Media, Lower Street, Podigy, School of Podcasting, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: Ross Sneddon