What Is the Difference Between Good Science Communication and Bad Science Communication?

I've been doing that for about, I think about eight years now, each year in the Edinburgh Festival Fringe. It's a real blend of comedy and spoken word and presenting your research. And then the discussion is facilitated by the stand-up comedian. So it's very addictive when you start doing it. But it's a really fun way of kind of getting research out to different audiences.