Your Bootstrapping Questions (E)
Akimbo: A Podcast from Seth Godin
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How to Change the Culture
Seth Godin: Most people aren't hot or thirsty enough to buy a bottle of cold water. He says the medical profession has figured out that if they could just work with people before they get to the emergency room, they could save money and pain. godin: The only choice we have if we want to change the culture is to start with the early adopters.godin: Those are the only people who know they have a problem that we are here to solve.
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