We often talk about things being emergent in business, strategy, and life at large.

The problem is, emergence can be kind of a pain to wrap your head around. And we were wondering: what if the starting point is what's NOT emergent? Does that help clarify what IS emergent?

So we sat down in the garden and chatted it through.

We landed on the discipline of conversion rate optimisation as an example of a business area where an understanding of emergence (and its opposite, if you could call it that) is fundamental to success or failure.

Our conclusion was that it was indeed a helpful conversation, but we want to know – what do you think?

Linky goodness:

Andrew Anderson's website: https://testingdiscipline.com/
Andrew Anderson's story about Comic Sans: https://cxl.com/blog/organizational-push-back/
Dave Snowden and Cynefin: https://cynefin.io/wiki/Cynefin
Signals, Stories, Options: https://triggerstrategy.substack.com/p/signals-stories-options
Pivot Triggers: card front | back
Multiverse Mapping: card front | back
Tom's Pip Decks card deck, Innovation Tactics: https://pipdecks.com/products/innovation-tactics
Master Multiverse Mapping (online course): https://multiversemapping.com/
Episode 39 about Bounded Applicability https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9306

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Three People Who Have the Most at Stake the Rest of the 2025 NFL Season

The Ringer NFL Show

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