Kwik Brain with Jim Kwik cover image

Optimal Flow State with Steven Kotler

Kwik Brain with Jim Kwik

The Importance of Continuous Concentration in a Startup

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The brain is essentially built around 90 to 110 minutes, and then it's 10 minutes long cycles. The research shows you should sort of start your day with nine to 110 minutes of complete concentration because we sleep in 90 minute cycles. Some flow states can last for a couple of days, if you've ever taken part of them,. It's a startup, right, as you're moving towards launch or something like that.

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