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Lead Generation and Follow-up Strategies in Real Estate Marketing
The chapter delves into the strategic approach of lead generation and follow-up sequences in real estate marketing, emphasizing the importance of converting leads effectively. Detailed strategies for following up with warm leads, negotiating land deals, and closing deals in real estate are discussed, focusing on prioritizing leads based on recency and urgency. The importance of consistent follow-ups, emotional intelligence in negotiations, and prioritizing leads with a higher success rate are highlighted to optimize resources and maximize conversions.