Garan, can you dig in for us into that particular thing a little bit more? What is tha? I understand that we, me is a twitter usor i'm not the customer. It's the advertiser that's the customer. But beyond that, how, how is the bit of business model making us different? And when you talk about fake socialism and fake captures, and digging into that little bit more for us. Yee so am, dear sir,. We have to go a little bit into the science behind behavior modifications. Ain tis backwis, it goes into the nineteenth century with ivan pavlo of yet another russian.

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