Mike Cesario: The Brainchild of Liquid Death

Mike Cesario is the founder and creative director of liquid death, a water brand. He has worked as an ad agency writer for more than 20 years before starting his own company in 2011. The product was created to help people get off single use plastics by replacing plastic bottles with aluminum or even steel. "Liquid death brings to life all the ideas that would have otherwise been killed on the floor," says Cesario.