In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.
TIME-STAMPED SHOW NOTES:
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[00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.
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[00:29] High-level statistics relating to Google and Meta.
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[00:51] Why the decrease in market share is not reflective of their revenue?
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[01:23] The predicted growth of digital advertising.
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[02:21] New options for advertising across the digital landscape.
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[04:05] Avoiding complacency and the benefits of competition.
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[04:31] That’s it for today!
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[04:38] Go to https://www.marketingschool.io for more resources!
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