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14min chapter
#212 Alfred Lin: How to Think (and Work) Like a World-Class Investor
The Knowledge Project with Shane Parrish
Zappos: From Innovative Birth to Strategic Growth
This chapter outlines the journey of Zappos, beginning with its unconventional founding and the challenges it faced in its early years, including a significant sales drop after 9/11. It highlights the company's commitment to exceptional customer service and innovative return policies that reshaped the retail landscape, fueling its impressive growth. The narrative emphasizes fostering strong relationships with customers and employees to create a unique company culture that drives sustained success.
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