From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!
Creator Economy Live
Navigating Chaos and Commerce on TikTok
This chapter discusses personal experiences with unexpected events affecting schedules and transitions into TikTok's strategic initiatives like TikTok Shop and its affiliate program. It delves into the implications of social commerce for the creator economy, especially during the holiday season, and the balance brands must strike between creative freedom and affiliate marketing strategies. Additionally, it highlights the shift towards prioritizing creative quality in advertising, alongside developments in social media features that enhance user engagement.
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