1000 Experiments Club cover image

A Conversation with Jonny Longden of Journey Further

1000 Experiments Club

CHAPTER

Is CRO Really a CRO?

Most people believe that CRO is about tweaking small front end elements of a website or hacking. But experimentation should be what's driving everything that they do, he says. "The challenge to the whole industry is to try and chase people's perceptions" He adds: 'All it is at the end of the day is using research and data'

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