Sales booster found that over 70 % of their customers preferred to learn about a product or service via video because it's easier than waiting through text. M recommendation for softwear is a tool called loom, which allows you to record these vidios right on the spot using your web cam. I typically recommend keeping them under 60 seconds, if possible, with an absolute max of 90 seconds. And then last butnt least, there are just a couple of best practices that i want to go over.
Austin shares how you can use personalized videos to boost the amount of job offers you receive!
Time Stamped Show Notes:
[0:30] - What is a personalized video?
[2:23] - Research the recipient
[3:14] - Use Loom!
[4:15] - A few best practices
[5:38] - When to use personalized videos
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