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Think Bigger with Sheena Iyengar
Thinkers & Ideas
How to Create a Solution That Works
A critical step before you start generating solutions is to ask yourself, what do I really want? Meaning, how should the solution feel if it were an ideal solution? So I'm looking here for adjectives, emotions. And taking the Netflix example or any other example, give us a feel of how that works with a specific example. Take into consideration first and foremost, the wants of the creator, that's always important,. They're the ones that have to be motivated to produce the solution. The wants of the user, whatever target audience you have, can also make a difference.
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