
#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten
Hey {First Name}, An Insider's Guide to Outbound Sales
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How to Handoff Warm Leads to Sales
Morgan: Most prospects are not ready to buy right now. They need some more warming up process, whether it's through the welcome series or additional just lead nurturing. Sales should look at them in conjunction with marketing and have some kind of time period. Let's try to sell them for a month. If nothing happens in that month, let's hand them back to marketing. And like you said, Morgan, then you put them in a drip campaign all over again.
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