GTM Live cover image

196 - Building a Buyer-Centric Marketing Strategy | Clozd Win Loss Week

GTM Live

00:00

Do You Want to Develop Content That People Like?

At the last company i was at, and i wont talk about this just a little bit, is we were selling a really technical devops. The reason is that our product was two % of those people's jobs. So it didn't take more than six months for me to know more about the clinical data than most of thethe people that we were going after. I em very specialized here, so i was actually able to provide a lot of value within six months because i was very specialized in what i was doing. You need to look at yourself and assess, someone actually find me credible? Would they listen to me? Do i understand things that are important to them at a deep enough

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app