
196 - Building a Buyer-Centric Marketing Strategy | Clozd Win Loss Week
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Do You Want to Develop Content That People Like?
At the last company i was at, and i wont talk about this just a little bit, is we were selling a really technical devops. The reason is that our product was two % of those people's jobs. So it didn't take more than six months for me to know more about the clinical data than most of thethe people that we were going after. I em very specialized here, so i was actually able to provide a lot of value within six months because i was very specialized in what i was doing. You need to look at yourself and assess, someone actually find me credible? Would they listen to me? Do i understand things that are important to them at a deep enough
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