
Autumn Lew on Building a Community-Focused Franchise Brand
The Art of Franchise Marketing
00:00
The Differences Between Franchisees and Retailers
We're looking for the person that has a mind for sustainability. We do not use like lead portals or brokers at all. And, you know, since we have two sales cycles a year, some of our sales are outside that model. Because we really do want it very much to look like us,. Just between friends and the things that we stand for, it has to feel like us.
Transcript
Play full episode