How to Bluff on a Line

So we talked about bluffing on a line where the villain keeps checking to us. How do we feel about bluffing after the villain has got the turn? Yeah. Generally the bet one street and then check the next street from a passive opponent, that line means they have a bluff catcher. So my inclination would be to say, I'm just going to give up on the idea of getting them off of anything remotely good. And just bet like a quarter of the pot or something to get there.