The Decline of Amaro: Trends and Perceptions

Adam, Joanna, and Zach respond to a listener question about the state of American-made amaro, and the category more broadly. Is there in fact a market for craft, locally-focused amaro? Did the craze from earlier this decade just kind of die out? Why aren't there more iconic amaro cocktails? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is reading: What Can Bourbon Distillers Learn From the Last Big Bust?

Zach is reading: We Asked 9 Bartenders: What’s Your Guilty-Pleasure Cocktail Ingredient?

Adam is reading: Diageo CEO Steps Down as Company Shifts Strategy

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