Is This the Single Biggest Thing Holding Smart Home Technology Back?

Google and Amazon, Philips, Apple all came at the same time with this idea. No one could decide on one of them because really none of them is there any better than any other. It's forced all of these companies to work together to make it better for the consumer. I know nothing about what they're planning, but like I can still see a place for something like home bridge or home control,. But in a different context of just getting anything that's old to show up in matter.