#101 – Adam Ferrier on Consumer Psychology
Better Thinking
00:00
Is Softness an Important Factor in a Tissue Box?
When you're trying to set up a campaign for, for example, do you often mail and wear a new surprise? And I ask that question because as a clinician, whether I like it or not, there is a little voice in my mind that's constantly talking and predicting. But the scientist practitioner says you've got to check in. You can't go out and assume. More often than not, I get it wrong. There's so much I might get right, butYou're trying to stand side by side with your client and obviously check in. Our mind is so, it's something and it's launching ideas all the time. The more you check in, the better back
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