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The Importance of Branding Contests
We're the place that entrepreneurs go to think outside the box. We've actually not accepted some dictionary words that are plurals just because they're so specific, like sofas.com. Do you find that a lot of domain investors get upset? Like you didn't accept this name or you won't accept my pricing? At first, yes. I think everyone thinks that all of their names should be accepted all of the time. Their babies. But it really say in our emails that go out with the decision on the names that we've made them, it says it's not a good fit for our marketplace.