What's the Greatest Challenge to Marketing?

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Marketing is not, and should not ever be considered cookie cutter. Every company has their own unique sets of challenges and aspirations. The biggest challenge is bringing together the kind of marketing and sales functions into a cohesive commercial engine. Organizations need to be prepared for eventualities that are very hard to hit when you have one team disconnected from another.

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it.

From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience.

Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok.

You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry.

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Follow Jason:

LinkedIn: linkedin.com/in/jason-bradwell-40b45751

Twitter: twitter.com/JasonRBradwell

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing