3min chapter

HBR IdeaCast cover image

The Pros and Cons of Our “Middleman Economy”

HBR IdeaCast

CHAPTER

Slash Real World Strategy

The direct consumer movement is another example of a movement that comes in this grey space. In many, not all the cases, what you have is an effort by the company to create a more sustainable way of sourcing goods. Customers provide feedback directly to the d t c company so that company immediately knows if they're doing a good job.

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