Creators strive to be authentic, but it’s not easy navigating the nuances of your second language while being yourself. Content creator, mentor, and Meta product designer Sara Brunettini realized that if she wanted to grow her audience she had to shake off the fear of looking “silly”.
Sara is from Italy and she put off learning English until she moved to the UK. She quickly learned that if she wanted to tap into the opportunities in the English-speaking creator economy she needed to take the leap and make content in English. It felt uncomfortable at first but she learned to embrace her accent as a strength and differentiator rather than a weakness.
In this episode, Charli, Haley, and Miguel talk with Sara about the impacts of being a multilingual or bilingual creator who makes content for an English-speaking audience.
Key Takeaways
- [00:55] - Have you heard?
- [01:10] - Snapchat has hit 1,000,000 paid subscribers.
- [04:30] - Instagram is now a video tool and apps like LinkedIn are following suit.
- [07:13] - Jay Clouse hit his annual goal of members for his creator community, The Lab.
- [07:51] - Today’s main topic: How speaking English as a second language impacts creators.
- [07:58] - An intro to Sara’s content creation and her main streams of income.
- [11:31] - How Sara decided to create content in English instead of Italian with help from her boyfriend.
- [16:18] - The impact of creating content in a second language.
- [23:24] - Choosing a dominant language for the content you create.
- [25:33] - The creator economy in Italy.
- [27:24] - Accents overshadowing the content created.
- [29:53] - Building an audience in the U.S. vs. Europe.
- [32:55] - The benefit of being based outside the U.S. as a content creator.
- [36:41] - Changing the mindset of supporting creators from different countries that speak different languages.
- [41:56] - The importance of sabbaticals.
- [45:56] - A sneak peek at the next episode.
Quotes
[04:48] - “LinkedIn has done a pretty good job of catering to the creator community because the creator economy is where the future is.” - @HaleyJanicek
[19:03] - “I think it also gave me strength because just moving to a new country where you don't speak the language and everything is really difficult. You want to even be on YouTube, that's like a lot harder for you. And I don’t know Charlie if it’s the same for you, but living in a country where it's not your first language is very challenging.” - @sara_brunettini
[34:10] - “People always admire when I talk about my story and the fact that I changed countries looking for new opportunities. I’m sort of like a hero for my other Italian fellas. You can show them that you don't need to live in a cool big city in the U.S. to succeed.” - @sara_brunettini
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