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The Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews

Tech Marketing Trends

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How to Bring Up Personas in Cells

A strong o, world's best bie persona absolutely helps in cells, because you're going to gain insightsn be able to have just a far superior cells conversation. If i go back to ifif the training is provided, where the other departments really understand who the persona is, that's the thing that's key. So five or six personas, ten or 12 personas, whatever the number may be, refer to them by name. And then you can play a game that when you have a particular customer or client that you're dealing with, you you know, sales manager from the salles team. Well, now it requires that sells person to think. It creates habits

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