The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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How Do We Use Metaphors?

Every 20th or 25th word, depending on who's making the estimate is metaphorical. And so it's just metaphors are something that we don't really go out of our way to use. It's just something that naturally flows out of us. We use them subconsciously and they're a lot deeper than most of us realize.

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